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Ashenafi Girma Appointed as Brand Ambassador
Ethiopia | Main Sport has appointed former Ethiopian national team player Ashenafi Girma as its brand ambassador.
Main Sport, a sports apparel brand under Habtai Garment and Printing Share Company, has been gaining acceptance in Ethiopia’s sports industry over the past few years.
Main Sport is addressing the gaps in quality, accessibility, and pricing within the sports apparel industry. The brand is leveraging Ethiopia’s deep love for sports and the growing demand for quality products to enhance its offerings through improved human resources and technology.
By utilizing modern manufacturing equipment, Main Sport is producing high-quality sportswear at competitive prices.
The brand is also making a positive impact on Ethiopia’s sports industry by actively participating in sports development. This includes supporting youth training programs and providing sports equipment to various sports institutions and individuals.
Main Sport supplies sports equipment to a wide range of organizations, from health teams to Ethiopian Premier League clubs.
This year alone, Main Sport is supporting 45 youth training programs and has provided financial and material assistance to various sports institutions to aid their development efforts. The company announced this today at the Skylight Hotel.
Previously, the company signed a brand ambassadorship agreement with renowned Ethiopian athlete Shimeles Bekele. Now, Main Sport has continued its efforts by signing a new agreement with former player Ashenafi Girma, further solidifying its commitment to supporting athletes.
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